It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

REEBOK PARTS WITH CROSSFIT: Reebok will not be renewing its deal with CrossFit, after controversial remarks tweeted by CrossFit founder and chief executive officer Greg Glassman. Replying to a public ...

CrossFit, Inc. claims that Reebok International Ltd. has been deceptive and dishonest over the course of their roughly eight year business relationship, costing CrossFit roughly $4.8 million in ...

A single tweet from the founder and CEO of CrossFit has prompted Reebok to announce it will end its relationship with the fitness network by the end of the year. Greg Glassman, who founded the ...

Reebok recently released a series of commercials promoting CrossFit...the sport of fitness. As I watched the clever spots, it gave me pause for thought regarding how the sport and the brand have grown ...

Get the record books out—last week, a total of 44 Guinness World Records were set in a 24 hour span in four different cities around the world. Brought together by Reebok, top athletes gathered in ...

Reebok is dropping its partnership with CrossFit over CrossFit CEO Greg Glassman's tweets about George Floyd and the coronavirus lockdown, although Glassman has since apologized. Glassman got in ...

Reebok is a 120-year-old brand, but it was only in the last 30 years that the sports apparel maker traded in its classic Union Jack logo for something new. Released in 1986, the vector logo abstracted ...

There is a disconnect built into the way that footwear design works. It’s no secret that the people designing signature basketball sneakers or the next generation of runners aren’t necessarily avid ...

Fitness legend Rich Froning just signed a massive endorsement deal with Reebok. Why is the apparel maker so crazy about CrossFit? After a modest beginning, CrossFit has brought its brand of fitness to ...

Reebok this week said it would not renew a sponsorship deal with CrossFit, after the fitness brand's chief executive mocked George Floyd and the idea that racism is a critical public health issue. Yet ...

I'm sitting in Reebok's private CrossFit gym outside of its Canton, Mass. headquarters and I look like I'm about to slip into a coma. There’s a photo taken of me after my second CrossFit workout in as ...