Have you ever heard the famous quote by John Wanamaker? “Half the money I spend on advertising is wasted; the trouble is I do not know which half.” In today’s data-driven world, this uncertainty no ...

The following was previously published in an earlier edition of Marketing Insider. Big data is changing the way the world works. The speed at which unprecedented volumes of information are being ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We ...

Forbes contributors publish independent expert analyses and insights. Writes about the future of payments. We live in a world where machines can understand speech, recognize faces, and even generate ...

Brands have more consumer data than ever before. Yet somewhere between the dashboard and the decision, the customer disappears. I say this as someone who started her career at Kantar, where data is ...

Purdue University's online Master's in Data Science will mold the next generation of data science experts and data engineers to help meet unprecedented industry demand for skilled employees. The ...